There's something in my nature that loves to teach, and so, when clients ask me questions about the best decision to make for their site, I'm happy to give explanations - hopefully, both detailed and easy to understand. Realizing that an answer I give for one client may often be useful for another - or even for someone I've never met! - I decided to start posting some of these e-mails here, edited just a little. Contact me here if you have one you'd like me to ask.
Wednesday, 11 August 2010 01:51
Q: I've heard something about the Google "Caffeine" update. What do I need to know to keep my site well-ranked in Google after this update?
A: "Caffeine" was announced by Google back in August 2009, a year ago or so today - but in June of this year, specifics were finally released. "Caffeine" is mostly a technology update to ready Google for what they anticipate in an evolving web. The primary change seems to be faster discovery of new content on sites, and more storage for an overall large index of search results. Here's what Google's own blog says:
“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
Here's what I would recommend you would take from this as a site owner:
Read more: SEO: What Do I Need To Know About Google Caffeine?